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Air New Zealand��has partnered with several organisations to launch a campaign that encourages travellers to use its “multi-stop booking tool”.��

If you’re like most travellers, you book flights by plugging your home city and destination into a search bar on an�������������Ա�’s��website or search platform like Google Flights, and check the box that says “return”.��

Whether you’re visiting��Sicily��or��Sydney, you may travel around, but return to the original destination to catch your flight home. Alternatively, you make two bookings; one from your home to a destination then a second from a new destination back home, with a plan to travel between the destinations during your trip.��

However, Air New Zealand has a little-known trick that can make multi-stop trips simpler to plan and has launched an entire campaign to educate travellers about it.��

Named the Southern Way, the campaign encourages customers to use the �����������Ա�’s multistop booking tool, which enables travellers to fly into one airport but out of another.��

Air New Zealand has launched a website page dedicated to the campaign. Photo / Air New Zealand��

The tool has been around for a while, but the airline wanted to raise awareness for Kiwis or visitors��exploring��New Zealand, a spokesperson told the��Herald.��

Southern Way is focused on the South Island and the airline has partnered with Southern Airport Alliance and eight Southern Regional Tourism Organisations — a collaboration it described as “groundbreaking”.��

“The Southern Airports Alliance (Queenstown, Invercargill, and Dunedin airports) and the eight southern Regional Tourism Organisations (RTOs) working collectively under the banner of Southern Way have formed a groundbreaking partnership to make it easy for people to explore the lower half of the South Island,” a statement said.��

With the slogan “one trip to see it all”, the campaign encourages visitors to fly into one of three airports, rent a vehicle to explore the regions and fly home from another airport. The campaign also highlights how passengers can book their rental car at the same time as booking a flight.��

Queenstown Airport acting chief executive Todd Grace said it was “excited” by the campaign and the opportunities it would open up.��

“We believe there are real benefits for everyone in spreading visitors widely around the region rather than having them concentrated in a few hotspots,” he said.��

Air New Zealand has created a page on its website dedicated to the campaign that offers itineraries and inspiration to help people plan.��

Three days long, the Nature Seeker itinerary recommends flying into Dunedin Airport, driving along the��Catlins Coast��to Bluff, catching a ferry to��Stewart Island��then flying home from Invercargill Airport.��

The Waitaki Way, meanwhile, is six days long and details exactly how adventurous travellers can see the best of Ōamaru, Ōmārama, Wānaka and Queenstown.��