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Councils investigate e-scooter operator Beam’s alleged ‘audacious scam’

Author
Chris Keall,
Publish Date
Sun, 25 Aug 2024, 2:19pm
Beam is accused of manipulating monitoring software in order to boost its numbers and profits. Photo / Michael Cunningham
Beam is accused of manipulating monitoring software in order to boost its numbers and profits. Photo / Michael Cunningham

Councils investigate e-scooter operator Beam’s alleged ‘audacious scam’

Author
Chris Keall,
Publish Date
Sun, 25 Aug 2024, 2:19pm

A whistleblower has accused micromobility rental operator Beam of manipulating monitoring software to exceed the number of e-scooters it is allowed on the streets of numerous cities 鈥 thereby skirting caps put in place for public safety and public nuisance reasons, and depriving councils of thousands of dollars in revenue.

Auckland Council environmental health manager Mervin Chetty says the claims against Beam of being 300 scooters beyond its 1200 limit are being investigated and, if proved, could lead to Beam鈥檚 operating licence being suspended or cancelled.

And Wellington City Council is looking into the whistleblower鈥檚 allegation that Beam deployed 100 more scooters above its cap in the capital. 鈥淲e are investigating and auditing Beam and we鈥檙e comparing notes with other councils,鈥 a spokesman said.

Beam is denying the allegations.

鈥淲e emphatically reject any suggestion that this was a 鈥榮cheme鈥 to deprive councils of shared revenue,鈥 Alan Jiang, chief executive of the Singapore-based Beam said in a statement to the Herald.

The CEO said Beam had inadvertently exceeded its limits at times as it sought to keep a useable number of e-scooters on streets. He apologised and said his firm was willing to enter negotiations with councils for a commercial settlement.

Beam is accused of manipulating monitoring software in order to boost its numbers and profits. Photo / Michael Cunningham
Beam is accused of manipulating monitoring software in order to boost its numbers and profits. Photo / Michael Cunningham

An independent audit and staff training would take place.

Supporting their claims with leaked Slack conversations and emails, the whistleblower told the Weekend Australian that Beam had deliberately 鈥渃ooked up鈥 a scheme to get 鈥渁n additional 1500 vehicles over cap鈥 to generate thousands of dollars in extra revenue per day.

One Beam message on the initiative, dubbed 鈥淩unning hot project鈥, detailed 鈥渋ncremental deployment targets鈥 beyond the set limits, as monitored by various councils using a piece of third-party software called Ride Report.

In Auckland, where Beam鈥檚 licence restricts it to 1200 e-scooters (or 1400 including a new seated model), the 鈥渞equested space鈥 between RR [Ride Report] and DV [deployed vehicles] is 300.

In Wellington, 100 extra e-scooters were requested.

A 2023 NZ Transport Agency Waka Kotahi (NZTA) report says a council鈥檚 revenue share from e-scooter operators varies by contract but can involve a 1% to 3% clip of the ticket on each ride. Beam charges $1 to unlock a scooter then 49c per minute.

Wellington City Council charges Beam a flat 11 cents per trip, a spokesman said.

Auckland City Council charges Beam a set annual fee per device per year, which varies by zone 鈥 with an annual charge of $162 per two devices in the CBD, $98 per two devices in inner suburbs and $22 per two devices in outer suburbs. (The 鈥渢wo devices鈥 framing is set because fees are based on square metreage, and two e-scooters take one square metre.)

鈥榃e have been running 20% over cap鈥

One alleged internal Beam message read, in part: 鈥淎uckland no on street change (we have been running ~20% over cap; no immediate intentions to go higher, waiting for optimisation to bring us down to the right level鈥... Wellington small on street change (running +50 for a little while, moving to +50 ASAP).鈥

Beam鈥檚 Jiang said there was an explanation: his firm put extra e-scooters on to streets because 鈥渙n any given day, a not-insignificant number of vehicles are unusable due to theft, misplacement or [being] outside of the geo-fence range鈥.

鈥淥ur intention was to ensure there were an adequate number of usable vehicles available to the public within the limits of the agreed terms with councils and Ride Report鈥檚 system,鈥 Jiang said.

鈥淗owever, as a result of this approach, there have been instances where we have exceeded the vehicle allocation.鈥

鈥楧eeply apologetic鈥, prepared to negotiate commercial settlement
Jiang added: 鈥淲hile this was never our intention, it is something that we take seriously and are deeply apologetic for. We understand the importance of our social licence in our key markets and recognise that we need to do better in the future to meet the high standards our partners set for us... We are committed to a full and thorough revision of our processes to ensure this does not happen again.鈥

He said an independent auditor would be hired to review Beam鈥檚 operations. 鈥淲e are prepared to negotiate a commercial settlement with any councils affected for any issues around non-compliance with our licence.鈥

Rideable scooters allegedly marked 鈥榰nrideable鈥 for monitoring app

According to the Weekend Australian鈥檚 summary of the leaked emails, Beam president Deb Gangopadhyay emailed his team on April 17 last year, pitching a 鈥渞isk-taking鈥 initiative to increase deployed 颅vehicles in cities by 鈥渁djusting鈥 the definitions of publicly reported data provided to Ride Report 鈥 the app used by councils to monitor if operators are staying within their cap.

鈥淭he value could be quite high and immediate,鈥 Gangopadhyay told his colleagues, estimating the number of deployed vehicles could be hiked by up to 20% with 鈥渉igh certainty鈥, according to the paper.

鈥淚 think we should execute this with high urgency once aligned,鈥 Gangopadhyay allegedly said in the email.

Gangopadhyay suggested some operational vehicles could be marked as unrideable, unknown or having a low battery 鈥 so they don鈥檛 appear as 鈥渁vailable鈥 on the Ride Report app used by councils to monitor scooter limits, the Weekend Australian said.

In another email on May 29, Gangopadhyay wrote that marking scooters as 鈥渦nknown鈥 is 鈥減romising in that it seems to remove vehicles altogether from Ride Report鈥, but he warned if a lot of 鈥渦nknown鈥 vehicles are being ridden by customers, 鈥渢hat might be a yellow flag鈥, according to the Weekend Australian鈥檚 summary.

He suggested that some scooters could be marked as unknown if they had 鈥渘o ride for x hours鈥 and he asked whether a Ride Report executive would be 鈥渟upportive of us having definitions that help us deploy a little more?鈥, according to the paper.

Council to choose new licensees by November

Although the allegations were first published in media yesterday, the whistleblower previously sent documentation to councils on both sides of the Tasman. Five are reportedly investigating.

鈥淎uckland Council has investigated allegations relating to Beam鈥檚 compliance with the device limits set out in their micromobility licence,鈥 the council鈥檚 Chetty told the Herald.

鈥淲e have presented our findings and concerns to Beam and received a response on Friday afternoon. We are currently reviewing this before determining next steps.

鈥淥nce the review is completed, we will be making a decision on what action to take, which could include whether to cancel or suspend Beam鈥檚 licence under clause 18 of the Auckland Council Public Trading, Events and Filming Bylaw 2022, and clause 43 of the Auckland Transport Activities in the Road Corridor Bylaw 2022.鈥

The incident comes at a crucial time for Auckland鈥檚 incumbent e-scooter rental operators: Beam, Lime (whose major financial backer is Uber) and newcomer Ario.

A new two-year licence period begins on November 4, with various operators vying for a place for the next two-year period.

Beam was first awarded an e-scooter operating licence in 2020, along with the homegrown Flamingo and Lime (whose e-scooters were ordered off Auckland streets over a safety issue in 2019. However, Lime regained a spot after it merged operations with licence-holder Jump; both companies shared the same major investor 鈥 Uber).

The 2022 licensing round saw Flamingo lose its spot, with Beam and Lime named as the only two operators.

In June, the Singapore-owned Ario was granted a four-month licence for its e-scooters, which can be riderlessly parked by a remote operator. Ario is applying for a full licence for the next two-year period.

Chris Keall is an Auckland-based member of the Herald鈥檚 business team. He joined the Herald in 2018 and is the technology editor and a senior business writer.

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