九一星空无限

ZB ZB
Opinion
Live now
Start time
Playing for
End time
Listen live
Up next
ZB

'Talent repellent': Entrepreneur says he wouldn't set up in Wellington today

Author
NZ Herald,
Publish Date
Mon, 14 Apr 2025, 4:09pm
Raygun founder John-Daniel Trask says Wellington is currently a "talent repellent" system. Photo / Supplied
Raygun founder John-Daniel Trask says Wellington is currently a "talent repellent" system. Photo / Supplied

'Talent repellent': Entrepreneur says he wouldn't set up in Wellington today

Author
NZ Herald,
Publish Date
Mon, 14 Apr 2025, 4:09pm
  •  has described Wellington as a 鈥渢alent repellent鈥 saying he wouldn鈥檛 set up business in the capital today.
  • Trask says he has lost staff because of the 鈥渁bject wokeness鈥 in the city.
  • Jugnu鈥檚 Little India owner Jugnu Gill agrees, saying after 28 years running restaurants in the city,  is 鈥渘ot the right place at the present time鈥 to open a restaurant.

A successful Wellington entrepreneur says if he was starting again he would not launch his business in the capital, describing it as a 鈥渢alent repellent鈥.

John-Daniel Trask founded Raygun, a software products company based in Wellington and used by subscribers around the world.

The company employs about 25 staff and has helped build other software platforms such as Givealittle, Mindscape and Valuecruncher.

Trask joined Jugnu鈥檚 Little India owner Jugnu Gill on a business panel with 九一星空无限talk ZB鈥檚 Wellington Mornings host Nick Mills today.

The tech entrepreneur said he had been building businesses for 18 years, starting his first proper one when he was 23.

Asked whether he would start his business again in the current climate, Trask was positive about the tech industry.

鈥淚 would absolutely start a business now in tech. The AI super cycle that is just kicking off is going to dwarf the internet. It鈥檇 be like saying to someone if it was 1995, 鈥楧o you think you should get into tech?鈥 and we know in retrospect that would have been a great time.

鈥淲hether you should do it in Wellington, though, I would say no.

鈥淚 think Wellington is actually a talent-repellent system at the moment.

鈥淲e鈥檝e had people in our own organisation who have left and said I鈥檓 going to places like Auckland because they are so tired 鈥 their own words 鈥 of the abject wokeness that is in this city.

鈥淎s an employer who is bringing money into this country, paying people who are spending in our city, the relentless 鈥 relentless 鈥 attacks from the keyboard warriors who never leave their house. It鈥檚 a very sad state of affairs.

鈥淚 moved here about 20 years ago, and I鈥檇 say Auckland was counter cycle then. Nobody really wanted to move to Auckland around 2000, and Wellington was amazing. That is now inverted, in my opinion.鈥

Trask said his biggest concern was whether it was going to take another 20 years for Wellington to 鈥渢urn it around鈥.

鈥淭he psychology of Wellington is the problem. Business is something that provides value to other people in the community.

鈥淎nd that鈥檚 one of the most despised structures by many of the people in this city. It鈥檚 the most bananas set-up you can consider.鈥

Raygun founder John-Daniel Trask says Wellington is currently a "talent repellent" system. Photo / Supplied
Raygun founder John-Daniel Trask says Wellington is currently a "talent repellent" system. Photo / Supplied

Trask said he finds the situation very concerning and has been actively taking moves to try to help the city, including having all staff working back in the office for the past 18 months.

But he worried it wasn鈥檛 enough.

鈥淚t鈥檚 the same people we see walking around. You go out at lunch, and we feel like we鈥檙e one of the few sets of folks investing and spending money locally.

鈥淚 like to make the joke that Courtenay Place KFC only really exists because Raygun comes to the office.鈥

Jugnu Gill opened his first restaurant in Wellington in 1997, but like Trask, said he would not set up business in the capital today.

鈥淲ellington is not in good shape. There are very few places that are doing really well in Wellington at the moment.

鈥淭o be successful in Wellington, with all of the work going on over the streets and the council not having good leadership, today you have to think outside the box to really set something up that will be successful.

鈥淚 would say I would not be looking to open, even if I was younger. I feel that Wellington is not the right place at the present time. Unless you have an extremely different idea.鈥

Gill said Wellington was in need of good leadership, and he was confident that with that would come change.

Take your Radio, Podcasts and Music with you