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The New Zealand Red Cross fundraiser for Cyclone Gabrielle relief, backed by the NZ Herald and ��һ�ǿ�����talk ZB, has surpassed the $11 million mark.

The New Zealand Disaster Fund was launched on Friday to support the work of New Zealand Red Cross on the response and recovery to Cyclone Gabrielle.

Donations made to the fund will be used to provide ongoing support to those affected by Cyclone Gabrielle and to prepare for, respond to and recover from future disasters as the impacts of climate change grow.

Donations can be made here: 

“We have been entrusted by the people of New Zealand to make every cent count. We are part of communities, and are working together with communities, to ensure that the way we spend funds supports the needs of regions. We will start by supporting those most impacted, helping them through this difficult time and as they begin to recover,” a New Zealand Red Cross spokesperson told the Herald.

The Red Cross also provided an update of what work is happening on the ground to assist those affected by the cyclone.

“Our response to Cyclone Gabrielle so far has included providing essential supplies such as stretchers, blankets, bedding and hygiene kits, deploying satellite phones, generators and other equipment. Our trained disaster welfare and support teams are providing crucial psychosocial support and practical help to those who have been forced to leave their homes,” the spokesperson said.

NZ Red Cross volunteers are on the ground in Hawke's Bay. Photo / Supplied

“So far we have supported approximately 1500 people who took shelter in Civil Defence Centres; shifted nearly 1000 stretchers around the North Island to areas hit by flooding and Cyclone Gabrielle; and recorded close to 4000 hours of time on the ground from our specialised and trained Red Cross teams.”

Earlier this week, Secretary General of the New Zealand Red Cross Sarah Stuart-Black told ��һ�ǿ�����talk ZB’s Kerre Woodham the New Zealand Red Cross is working with local agencies to ensure the fund is used where most needed, including working with the Mayoral Disaster Relief Fund.

“Let’s say a Mayoral Disaster Relief Fund is going to look at individual needs ... if that’s the case, we will look at how we can support them, to provide money to those affected households,” Stuart-Black said.

“There will certainly be help and support available for households that have been affected.

“We want to make sure we are in a position to support the needs right now and in the weeks ahead in communities that have been impacted. That includes Auckland and Northland as well.

“We want to be able to provide support to all those people that are doing it tough.”

She also clarified that the New Zealand Red Cross does not take an administrative charge from each donation, as this is a special appeal. All of the money donated goes directly to help those who need it.

If you can, please donate to the appeal by clicking . No amount is too small.

If you can’t donate at the moment, one easy, practical way to help is to share this appeal with others around you.

The NZ Red Cross has recorded close to 4000 hours of time on the ground since the cyclone hit. Photo / Supplied

There are now 11 confirmed dead almost a week after the cyclone smashed across large swathes of the North Island, most devastatingly in the island’s east.

Grave concerns remain for others.

A car through a house on Shaw Rd in Eskdale near Napier. Photo / Warren Buckland

What is the New Zealand Disaster Fund?

It is a fund to support the work of the New Zealand Red Cross on the response and recovery to Cyclone Gabrielle, providing essential supplies such as stretchers, blankets, bedding and hygiene kits, deploying satellite phones, generators and other equipment.

This also includes providing crucial psychosocial support and practical help to those who have been forced to leave their homes.

The fund will also be used by New Zealand Red Cross to help New Zealand communities to prepare for, respond to, and recover from future emergencies and disasters.

This includes:

• initial and ongoing response
• replacing supplies and equipment
• community recovery
• preparing for and building capacity to respond to future emergencies and disasters, and
• partnering with others to help meet communities’ needs associated with emergencies and disasters

According to the New Zealand Red Cross, the best way to help in a situation like this is to make a monetary donation.

“We are not collecting clothes or goods, as sorting, managing and distributing donated items during an emergency takes an extensive amount of time and resources.

“With people needing emergency supplies immediately, the best, most efficient way you can help make sure the right assistance reaches them when they need it most is by making a monetary donation. By donating money, you make sure local communities get help in the most effective way.”

The New Zealand Red Cross has teams on the ground in the affected areas, and working with emergency management services to prioritise where to send their trained Disaster Welfare and Support Teams (DWSTs).

DWST members are currently assisting in Civil Defence Centres in Northland, Hawke’s Bay, and the Coromandel. They are working alongside emergency management agencies and providing psychosocial support.

NZ Red Cross equipment such as stretchers, hygiene kits, generators and bedding have been delivered to Northland, Auckland, Coromandel, Gisborne, Hawke’s Bay and Palmerston North to assist local emergency management agencies.

��һ�ǿ����� chief executive Michael Boggs says the company is determined to do whatever it can to support those impacted by Cyclone Gabrielle.

“The events have been catastrophic for communities across the North Island and the need for support is critical. At ��һ�ǿ����� we have a presence across all the communities that have been affected, with many of our staff, our customers, our readers and our listeners living in or having loved ones in those areas. I know everyone across ��һ�ǿ����� will be getting right behind this cause, promoting and supporting it however we can, to ensure we raise as much money as possible for those in need,” he said.

The New Zealand Defence Force continues to commit more resources by mobilising and establishing ships, aircraft, vehicles, communications equipment and personnel across the North Island. Photo / NZDF

New Zealand Red Cross general manager of engagement and enterprise, Shane Chisholm said: “New Zealand Red Cross are proud to be teaming up with the NZ Herald and ��һ�ǿ����� to support those affected by Cyclone Gabrielle and help ensure that Aotearoa New Zealand is well prepared for emergencies in the future.”

��һ�ǿ����� managing editor Shayne Currie said: “The NZ Herald is committed to keeping Kiwis in the know with extensive coverage of the devastating events - and we want to help further. Through our digital, print and radio channels, we are encouraging our audience to donate. Big or small, every donation helps.”

The full scale of the destruction and loss brought on by Gabrielle might not be known for some time — but what we do know is this is already one of the most significant disasters in New Zealand history.