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Group defends use of racially tiered ticketing prices for music event

Author
Benjamin Plummer,
Publish Date
Thu, 16 Jan 2025, 7:58pm

Group defends use of racially tiered ticketing prices for music event

Author
Benjamin Plummer,
Publish Date
Thu, 16 Jan 2025, 7:58pm

The  has received complaints over a  that used a 鈥渞acist鈥 tiered ticketing structure which allowed people of  and descent to buy cheaper tickets.

But the collective behind the event 鈥 which says it鈥檚 dedicated to creating safe, inclusive spaces for 惭腻辞谤颈 and Pasifika communities 鈥 says the ticketing structure was designed to 鈥渞emove barriers for indigenous people鈥 and recognised systemic inequalities that have historically affected 惭腻辞谤颈 and Pasifika communities.

Brown Town 艑tautahi was set to host 鈥Waves: Sunday Session鈥 at Christchurch bar Muy Muy this month 鈥 an event it said would be an afternoon of 鈥渞eckless abandonment under the summer sun鈥.

But concerns were raised shortly after over the racially tiered ticketing Brown Town adopted for the event.

Tickets 鈥 sold via Australian ticketing platform Humanitix 鈥 were listed at three different price points: 鈥淓arly bird (for all Tangata): $15, Tangata Moana (for our 惭腻辞谤颈 and Pacific Tangata): $20 and Tangata Tiriti (for our allies): $30.鈥

A commission spokesperson confirmed it had received a 鈥渟mall number of complaints鈥 about the event, but it could not provide any further details because of the Privacy Act.

The Human Rights Commission says it has received a "small number of complaints" about the event. Photo / Human Rights CommissionThe Human Rights Commission says it has received a "small number of complaints" about the event. Photo / Human Rights Commission

鈥淭he commission also can鈥檛 make findings or decide if the law has been breached.

鈥淚t鈥檚 our understanding that the ticketing structure to this event was amended this morning.鈥

Race Relations Commissioner Melissa Derby said she encouraged all people to use approaches that 鈥減romote positive race relations and enhance harmonious relations鈥 for all people in New Zealand.

鈥淲hile recognising the event organisers were well-intentioned in aiming to increase accessibility for their communities, there are alternative, non-discriminatory avenues which could also achieve the same outcome without the risk of perpetuating negative stereotypes about particular communities,鈥 Derby said.

The wording on the ticketing options has since been updated to 鈥淓arly bird: $15, Alofa Access: $20, and Ally Access: $30.鈥

The wording on the ticketing options has been updated after concerns were raised. Photo / HumanitixThe wording on the ticketing options has been updated after concerns were raised. Photo / Humanitix

Creative New Zealand (CNZ), which granted Brown Town $35,000 last year as part of its Creative Impact Fund (Pacific Arts),told the Herald it was not aware of the tiered ticket pricing for this event.

鈥淎s published on our website, this funding is 鈥榯owards delivering a year-long series of free creative w膩nanga and fono for tangata moana communities in 艑tautahi鈥 and contributes to our strategic outcome that 鈥楴ew Zealanders participate in the arts鈥,鈥 CNZ spokeswoman Dinah Vincent said.

鈥淏rown Town鈥檚 ticketed events are part of its broader strategy, and no funding was sought or [had] been made available for these activities.

鈥淢any events have tiered ticket pricing, named in ways that reflect the organisation, the event and the target audience,鈥 Vincent said.

Vincent said CNZ had also received 13 complaints, raising concerns about this specific example of tiered ticketing.

鈥淲e see that Brown Town has changed the language used to describe the tiers. We were not involved in this change.鈥

A CNZ adviser had contacted Brown Town on Monday.

鈥淲e will maintain our relationship with Brown Town in line with our current funding agreement and use our usual monitoring and reporting practices. Every recipient of CNZ investment who meets their reporting obligations is eligible to seek further support, and that support is determined via our peer assessment processes.

A description of the event encouraged those who bought tickets to "kia pono (be truthful) our t墨puna (ancestors) are watching". Photo / HumanitixA description of the event encouraged those who bought tickets to "kia pono (be truthful) our t墨puna (ancestors) are watching". Photo / Humanitix

In a statement posted to its social media platforms, Brown Town 艑tautahi addressed that some people had taken issue with the tiered pricing structure and described why it was adopted.

鈥淥ur priority has always been to provide safe and inclusive spaces where Tangata Moana are celebrated, uplifted and empowered ... One way in which we aim to ensure that we provide a safe space is by utilising a tiered pricing structure for our tickets,鈥 one post read.

鈥淚n line with our kaupapa, we recognise the systematic inequalities that have historically impacted 惭腻辞谤颈 and Pacific communities.

鈥淥ur ticket structure ensures accessibility for our Pacific and 惭腻辞谤颈 communities and is practised in other countries to encourage indigenous participation in various events. It is designed to remove barriers for indigenous people.

鈥淥ur mission is to reduce financial barriers for Tangata Moana so that it is easier for our people to access our arts, culture and music. By offering tiered pricing, we hope that Tangata Moana are able to fully engage with the event which is designed to celebrate their heritage and their creativity.鈥

It said staggered ticket structures were not uncommon and discounted tickets were widely offered to various groups including seniors, students, unwaged and locals.

Waves is not about exclusion ... All attendees 鈥 regardless of the ticket they purchase 鈥 will experience the same vibrant space and enjoy the same vibrant performances. Each attendee will contribute to the collective atmosphere of celebration and unity.

鈥淭o our allies, we acknowledge that you understand our kaupapa and we appreciate your willingness to support our mahi at an extra cost.鈥

It said that for generations, systemic barriers had excluded 惭腻辞谤颈 and Pacific voices. 鈥淭his initiative is about reclaiming space, supporting our people and creating a future where everyone has the opportunity to participate, celebrate and feel seen.鈥

Christchurch bar Muy Muy confirmed to the Herald on Wednesday night that it was not initially aware of the pricing structure before agreeing to host the event and that it had spoken to the organisers and they had mutually agreed to discontinue the event.

Brown Town said the decision was not made lightly, but 鈥渦ltimately had to happen out of serious concerns regarding the safety and wellbeing of Muy Muy staff, our artists, our crew and of course, our Tangata 惭腻辞谤颈鈥.

Benjamin Plummer is an Auckland-based reporter who covers breaking news. He has worked for the Herald since 2022.

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