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‘Sign of the times’: Northland businesses cut hours amid economic woes

Author
Jenny Ling,
Publish Date
Tue, 8 Apr 2025, 2:24pm
Cathay Cinemas is reducing its hours due to the current economic downturn and the impact on admissions. Photo / Jenny Ling
Cathay Cinemas is reducing its hours due to the current economic downturn and the impact on admissions. Photo / Jenny Ling

‘Sign of the times’: Northland businesses cut hours amid economic woes

Author
Jenny Ling,
Publish Date
Tue, 8 Apr 2025, 2:24pm

Northland businesses are shutting up shop and reducing their hours as New Zealand鈥檚 economy continues to struggle post-pandemic. 

Small local businesses 鈥 particularly those in the hospitality and entertainment sectors - are taking to social media to announce closures and 鈥渢ighter and leaner鈥 ways of operating. 

Cathay Cinemas owner Ross Churchouse posted on Facebook he鈥檇 made the 鈥渄ifficult decision鈥 to reduce operating days and hours 鈥渄ue to the current economic downturn and its impact on our business鈥檚 admissions鈥. 

Churchouse told the Northern Advocate the Kerikeri cinema would be closed on Mondays, and other weekday operating times would be reduced by around 15-20% outside of school holiday times. 

鈥淚t鈥檚 trying to react to the reality of the economy,鈥 he said. 

鈥淚t鈥檚 a sign of the times. 

鈥淧eople are reducing their spend because they don鈥檛 have disposable income. 

鈥淭he New Zealand economy is taking much longer to turn around than people expected. 

鈥淏ecause of that, people are reducing their spend on entertainment and hospitality ... we have to make things tighter and leaner.鈥 

Cathay Cinemas has been serving up films - from mainstream Hollywood blockbusters to specialty screenings and art house fare - to Northland communities since 1936. 

Cathay Cinemas owner Ross Churchouse said there had been a steady decline in numbers since April 2024.Cathay Cinemas owner Ross Churchouse said there had been a steady decline in numbers since April 2024. 

Churchouse, who has worked in cinema for 25 years and bought Cathay Cinema in 2022, said there had been a steady decline in numbers since April 2024. 

With the economy, this was due to 鈥渕ultiple issues鈥, he said. 

These include a hot, dry Northland summer, meaning people spent more time outdoors, and the impact of the 2023 Hollywood writers and actors strikes which delayed some movies being released. 

Costs to run the business 鈥渁re going up incrementally 5 to 12%鈥, and freight costs had doubled, Churchouse said. 

鈥淲e鈥檙e all part of the community. 

鈥淲e鈥檙e having to prioritise what we spend our money on. 

鈥淲e鈥檙e all, as a community, struggling.鈥 

The Big River Cafe in Awanui closed last June, with owner Martin Hawkins citing the cost of living crisis, tough economic times, and SH1 closures. Photo / Mike DinsdaleThe Big River Cafe in Awanui closed last June, with owner Martin Hawkins citing the cost of living crisis, tough economic times, and SH1 closures. Photo / Mike Dinsdale 

Willows Lunch Bar and Takeaways posted on social media that the Paparoa business was closing for good from March 29. 

鈥淚t has been a very hard time for us as a family, since taking over this shop,鈥 the post said. 

鈥淒ue to the cost of rent and food, we are unable to stay open.鈥 

In June, Awanui鈥檚 Big River Cafe also closed, citing the cost of living crisis, tough economic times, and constant SH1 closures that deterred people from heading north. 

New Zealand鈥檚 economy limped out of the worst [non-Covid] recession since 1991, with its gross domestic product (GDP) rising 0.7% in the December 2024 quarter. 

Consumer confidence is also struggling to get out of the doldrums. 

The ANZ-Roy Morgan Consumer Confidence index fell by four points to 93.2 in March, ANZ said. 

The bank鈥檚 report titled 鈥淎 bit of a slog鈥, said confidence was generally trending higher however, 鈥渨e鈥檙e at the very early stage where it doesn鈥檛 feel like it鈥. 

鈥淭hat鈥檚 because both unemployment and business failures, the human face of recessions, continue to lift鈥. 

Northland Chamber of Commerce chief executive Leah McKerrow said businesses were doing it tough but there was a sense of optimism.Northland Chamber of Commerce chief executive Leah McKerrow said businesses were doing it tough but there was a sense of optimism. 

Northland Chamber of Commerce chief executive Leah McKerrow said businesses were 鈥渟till feeling things are really tough鈥. 

鈥淭hat discretionary spend ... going to movies, or a restaurant, or having that extra coffee will usually be at the tail end of what people do when things pick up. 

鈥淧eople are just not overdoing it with the spending.鈥 

McKerrow said while there was a sense of 鈥渃onstraint鈥 among consumers, 鈥渢here is a sense the economy is starting to improve鈥. 

鈥淚鈥檓 hearing things from businesses ... for example in the building sector, saying the phone is starting to ring. 

鈥淚f interest rates come down, usually that gives people more optimism.鈥 

Churchouse said he was hopeful audiences would return this winter. 

He reassured residents the popular Met Opera series would be retained, and French, Italian, British and Irish film festivals would return this year. 

He thanked their 鈥渋ncredible customers for their support as we get through these difficult times together鈥. 

Jenny Ling is a senior journalist at the Northern Advocate. She has a special interest in covering human interest stories, along with roading, lifestyle, business, and animal welfare issues. 

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