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Advertising watchdog assessing complaints about billboards attacking Green Party

Author
Adam Pearse,
Publish Date
Mon, 14 Apr 2025, 1:47pm

Advertising watchdog assessing complaints about billboards attacking Green Party

Author
Adam Pearse,
Publish Date
Mon, 14 Apr 2025, 1:47pm

The  is assessing complaints it has received regarding a  attacking  co-leader Chl枚e Swarbrick and MP Tamatha Paul.

Billboards targeting the two Green Party members popped up in central  and central  last week as part of a campaign led by the .

One in Wellington displayed a picture of Paul, also the Wellington Central MP, next to the words 鈥淒efund the Police鈥 鈥 a reference to Paul鈥檚 speculating whether some police functions could be .

It also used a 鈥淰ote Green鈥 slogan that was very similar to the party鈥檚 election campaign slogans.

The second was almost identical but had 鈥淲oop Woop! DEFUND DA POLICE鈥 written on it. It鈥檚 likely the billboard was a nod to Paul鈥檚 use of Sound of da Police by rapper KRS-One during a  late last month.

The same billboards with Swarbrick鈥檚 profile could be seen in Auckland Central, where Swarbrick is also the local MP.

The billboards initially featured photos of Paul that were used during the 2023 election campaign. The images were later changed after the party and photographer raised concerns about a copyright breach.

Advertising Standards Authority chief executive Hilary Souter acknowledged the agency had received complaints but couldn鈥檛 comment further, given its assessment process was ongoing.

The organisation behind the billboards, the Sensible Sentencing Trust, often advocated for harsher crime policy, such as Three Strikes.

Spokeswoman Louise Parsons said the campaign was intended to convince the public that Green Party policies didn鈥檛 sufficiently support crime victims.

Swarbrick, in a statement last week, said her party advocated for 鈥渞eal, evidence-based debate on policy鈥.

鈥淎re we willing to have a rational, calm discussion about how to genuinely make our communities safer, or will we stay stuck in the knee-jerk shock politics?

鈥淚t鈥檚 clear right-wing organisations and political parties are keen to shut down any civil discussion about where things have gone wrong and how we could improve 鈥 so much for being free speech advocates.鈥

Adam Pearse is the Deputy Political Editor and part of the NZ Herald鈥檚 Press Gallery team based at Parliament in Wellington. He has worked for 九一星空无限 since 2018, reporting for the Northern Advocate in Whang膩rei and the Herald in Auckland.

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