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‘This is our year’: Moana Pasifika CEO on the Ardie effect and 2025 ambitions

Author
Alex Powell,
Publish Date
Fri, 31 Jan 2025, 3:04pm

‘This is our year’: Moana Pasifika CEO on the Ardie effect and 2025 ambitions

Author
Alex Powell,
Publish Date
Fri, 31 Jan 2025, 3:04pm

As Super Rugby 2025 ticks closer, the rugby world waits with bated breath to see what achieve, after the club鈥檚 most-significant off-season to date.

For a start, the arrival of  has increased interest across the board, while the club鈥檚 move to a new training facility on the North Shore has revolutionised how they prepare for what they hope to be a launching pad season.

Across their first two seasons, Moana won three games from 28 attempts. In 2024, that number increased to four from 14. And while that win percentage might not be anything to write home about, it does show evidence of an upward trajectory.

This year also represents Moana鈥檚 first under new ownership, after the Pasifika Medical Association (PMA) took over in mid-2024.

As PMA chief executive, Debbie Sorensen has taken on the same responsibility for Moana Pasifika on an interim basis, until a suitable fulltime appointment can be made.

And with Super Rugby鈥檚 pre-season getting under way on Friday, hosting the Highlanders at their new home, Sorensen describes the mood of the club as 鈥渋ncredibly positive鈥.

鈥淭he squad [were] getting itchy feet, they鈥檙e ready to go,鈥 she told the Herald. 鈥淭hey鈥檝e been training really hard.

鈥淎rdie has brought a different level of expectation and professionalism, which has lifted the whole squad.

鈥淭he coaching group is fantastic and the work they鈥檝e done in pre-season has put them in a really good position to start the season.

Moana Pasifika interim CEO Debbie Sorensen. Photo / Dean PurcellMoana Pasifika interim CEO Debbie Sorensen. Photo / Dean Purcell

鈥淎s a group, people are really positive, really hopeful and excited about what this season will bring.鈥

While Sorensen isn鈥檛 the first woman to serve as chief executive of a Super Rugby side 鈥 that honour belongs to Niamh O鈥機onnor of the Western Force 鈥 she is the first of Pasifika descent.

However, she makes no bones about the challenges of the role, which she holds in tandem with her duties in charge of the PMA.

Naturally, it鈥檚 a delicate balancing act and having to add in dealing with player agents and the team鈥檚 general logistics isn鈥檛 sustainable long term, Sorensen explains.

鈥淚t鈥檚 a bit nuts really, to be fair,鈥 she said. 鈥淚t would be politically sensible to say, 鈥極h, it鈥檚 all fine鈥, but it鈥檚 not, it鈥檚 incredibly busy.

鈥淗owever, the leverage I can bring around leveraging the resources of the Pasifika Medical Association to benefit the franchise is really important as we get stood up over this next year.

鈥淚 don鈥檛 think this is a long-term position for me. But for us, we鈥檇 really like to grow a Pasifika CEO into this role.

鈥淲e鈥檒l take our time carefully to find the right person.鈥

While a ball is still to be kicked in Super Rugby 2025, the Ardie Savea storyline is already bubbling away as one to watch over the coming months.

The former World Rugby player of the year could have played for any club on the planet, but has chosen to give back to his parents鈥 Samoan heritage above all else.

At the end of 2024, coach Tana Umaga  when he made a brief appearance at pre-season training.

And away from any impact he鈥檚 having on field, Savea鈥檚 influence is extending across all areas of the club.

鈥淗e brings a level of professionalism and demonstrates excellence every day; that requires everyone to lift their game, not just the squad but the whole organisation,鈥 Sorensen explained.

Ardie Savea scores for the All Blacks against England in Dunedin. Photo / PhotosportArdie Savea scores for the All Blacks against England in Dunedin. Photo / Photosport

鈥淲e understand what a gift he鈥檚 brought to the franchise, we鈥檙e incredibly grateful for that.

鈥淲e鈥檙e learning so much from him, every day. It鈥檚 not only his ability as the world鈥檚 best rugby player, it鈥檚 the way he conducts himself personally. He鈥檚 authentic with his values, he鈥檚 in an environment where he鈥檚 able to practise those.

鈥淔or some of those young men to see that role-modelled, to say 鈥榶ou can bring everything to work every day, this is what excellence looks like, and you can be like this鈥 is exciting.

鈥淭he Ardie effect is strong and alive inside the club. We鈥檙e incredibly grateful he鈥檚 made that choice.鈥

Title ambitions

Already this pre-season,  and  told the Herald the expectation at the club was to push for a maiden finals appearance this season.

Sorensen shares the same ambition for 2025 and believes pushing for a maiden title within the next five years is not beyond the realm of possibility.

However, Moana do still face significant challenges.

Debbie Sorensen believes pushing for a maiden title in the next five years is possible for Moana Pasifika. Photo / Dean PurcellDebbie Sorensen believes pushing for a maiden title in the next five years is possible for Moana Pasifika. Photo / Dean Purcell

Despite being based in Auckland, Moana are not considered to be affiliated with New Zealand Rugby. Their primary objective is to produce players for Tonga and Samoa, not for the All Blacks.

When considering the fact the Fijian Drua 鈥 who entered Super Rugby at the same time 鈥 existed before their introduction to the competition in 2022, Moana are having to make up more ground than all their rivals.

But for Sorensen, those difficulties are just speedbumps on where the team will head in the years to come.

鈥淲e are different, but it鈥檚 our difference that really makes us unique. Without us and the Drua, the competition would be less colourful.

鈥淲e don鈥檛 think we鈥檒l be New Zealand鈥檚 top franchise in terms of members and followers. But we need to be New Zealand鈥檚 second team.

鈥淲e see that by viewership. When we play, we have high viewership on TV and watching broadcasts.

鈥淭here鈥檚 a lot of interest, and that鈥檚 only going to continue to grow.鈥

 is an online sports editor for the NZ Herald. He has been a sports journalist since 2016, and previously worked for both 九一星空无限hub and 1九一星空无限.

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