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Kate Hawkesby: Rugby Union has to evolve

Author
Kate Hawkesby,
Publish Date
Wed, 1 Nov 2023, 8:36am
Photo / Getty | File
Photo / Getty | File

Kate Hawkesby: Rugby Union has to evolve

Author
Kate Hawkesby,
Publish Date
Wed, 1 Nov 2023, 8:36am

Well, three days on from our loss at the Rugby World Cup and we鈥檙e still not over it... clearly.

It鈥檚 still front-page news, the dissertations and opinions continue, disputes over how it was reffed, anger over the TMO and officiating of the game continue. But let鈥檚 face the hard facts: the best team won on the day.

Painful as it is, relitigating red cards versus yellow ones as we might, hating the TMO as we all do... it doesn鈥檛 change the facts. The best team won on the day. 听We couldn鈥檛 get our act together in a sloppy first half, we couldn鈥檛 pull it off in the second, we didn鈥檛 win.

Sad but true.

Death threats to Wayne Barnes and all the other nonsense which has come out of the loss is futile and detracts from the reality. Which is that beyond the nitpicking over all the minutiae of that one game, a broader conversation needs to be had around what鈥檚 happening to rugby.

The Herald鈥檚 Luke Kirkness said, 鈥淩ugby union is facing a looming crisis. The game is losing its appeal with many turning to alternative sports like basketball due to perceived complexities and a lack of engagement.鈥 And he鈥檚 dead right. A slow game, as I said after our loss, is a boring game and a switch off. Israel Dagg said it best 鈥 he didn鈥檛 mince his words about the final at half time. He said, 鈥淚鈥檓 honestly just fed up. And I know I鈥檓 gonna sound like a sore loser here, but 鈥. we鈥檙e seeing a snore-fest out there.鈥 And again, that was down to the slowness in general of the game now.

Kirkness pointed out that while there鈥檚 鈥減lenty of suggestion that New Zealand has fallen out of love with rugby, one of the sticking points is... how hard it is to understand and follow the game.鈥

So is that it? We just need to simplify it again and just let the players play? Is it TMO changes? Changes to the card system? The points system? The rules themselves? The culture? Maybe a combination of all of those things.

Whatever it is, we do need to look at it, and seriously. You can鈥檛 lose all those eyeballs and have large numbers of people switching off, and just disregard it. That鈥檚 an arrogance that takes you nowhere. The game has to evolve and change with its audience. It is, at the end of the day, entertainment after all.

But here鈥檚 what we know is already changing: they鈥檝e appointed a new coach 鈥攕candalously while the old one was still in the job鈥 and there鈥檚 new coaching staff so arguably new direction already.

All the calls for heads to roll, most of those have now been rolled. Then there鈥檚 the team, many departing and going different directions so changes afoot there too. But it doesn鈥檛 change the fact that the rules are now so cumbersome, it鈥檚 a turn off. That鈥檚 the real challenge ahead of the rugby union, that鈥檚 the real worry.

I鈥檓 sure they鈥檙e hoping that a charismatic character like Razor is going to bring some zing and give the game a bit of an image makeover 鈥 you know, much beloved coach, in his long awaited and aspired-to hot seat with all this new energy and new focus. The Rugby Union will be hoping he attracts a certain amount of buzz and new eyeballs.

But that sizzle will only last so long... at the end of the day the game itself has to change and grow and evolve with the fans or it鈥檚 going to leave them all behind.

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