the podcast on
A promising challenger to the supermarket duopoly has dropped out of the race.
Online grocer Supie has entered voluntary administration- owing an estimated $3 million.
Analyst Nick Hogendijk says the start-up battled from day one.
"The big pressure point will be the significant amount of investment in resources she was going to need to have from day one- it was always going to be difficult against a duopoly that was so well set up, so well-geared."
LISTEN ABOVE
- Supie failure shows need to 'break up' Woolworths, Foodstuffs dominance- critic
- Removal of GST on produce to add administration costs to supply chain- Supie founder
- Supie founder hopes unmanned 24/7 stores will help Kiwis with top-up shop
- Supie founder says suppliers pressuring the online grocery start-up to raise prices
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