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Losing rugby broadcasting rights would be "massively damaging" for Sky - sports promoter

Author
¾ÅÒ»ÐÇ¿ÕÎÞÏÞtalk ZB,
Publish Date
Wed, 26 Feb 2025, 8:24am
The All Blacks perform the haka against Ireland at Aviva Stadium in 2024. Photo / Photosport
The All Blacks perform the haka against Ireland at Aviva Stadium in 2024. Photo / Photosport

Losing rugby broadcasting rights would be "massively damaging" for Sky - sports promoter

Author
¾ÅÒ»ÐÇ¿ÕÎÞÏÞtalk ZB,
Publish Date
Wed, 26 Feb 2025, 8:24am

There's competition over the rugby broadcast rights. 

British streaming disruptor DAZN is reportedly being courted by New Zealand Rugby. 

Talks with Sky have been dragging on – it's understood the broadcaster's offered $85 million dollars a year to renew, a smaller bid than its current deal of $111 million a year. 

Duco Events founder David Higgins told Mike Hosking he believes people would pay for DAZN just for the rugby – initially. 

He says they'd have to get everything right, including having the players become interesting stars, not robots. 

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