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Apple struggles with enhanced Siri features, delays rollout

Author
Paul Stenhouse,
Publish Date
Sat, 15 Mar 2025, 11:21am
The new Siri logo, now integrated with Apple Intelligence AI.. (Photo by Jaap Arriens/NurPhoto via Getty Images)
The new Siri logo, now integrated with Apple Intelligence AI.. (Photo by Jaap Arriens/NurPhoto via Getty Images)

Apple struggles with enhanced Siri features, delays rollout

Author
Paul Stenhouse,
Publish Date
Sat, 15 Mar 2025, 11:21am

Apple Intelligence's most exciting features aren't coming anytime soon  

At their developer conference last year, Apple showed off a Siri that can dive into your personal data and understand more about your life than ever before (鈥淲hat time is Mom's flight arriving?"). But that type of personalisation is hard to deliver, and Apple now admits that.  

"It鈥檚 going to take us longer than we thought to deliver on these features, and we anticipate rolling them out in the coming year.鈥  

They have delivered email, message, and notification summaries (which can sometimes be hilariously summarised), but they haven't delivered on the big headline grabbing features.  

This is bringing back the bad memories from the launch of iCloud and Apple Maps 鈥 it just wasn't ready.  

 

You'll soon be able to send encrypted messages between Androids & Apple  

Apple will be implementing the new Rich Communication Services (RCS) message standard. It seems they're going all in on that now, after previously adopting it to allow things like high resolution images, emoji responses, etc. Interesting that this is happening, especially as the UK wants to ban encryption.   

 

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